Edusession: “Personalization in Marketing”

On April 3 at 16:00, an online meeting will be held as part of Edusession.

The theme of the new meeting is “Personalization in Marketing”. The session will be hosted by the co-founder of the CRO & Personalization Academy, Future Leader consulting company and FemCRM womenʼs community Anna Ambrozevich

During the session, she will speak:

  • What is personalization and why is everyone in the world speaking about it;
  • Examples of personalization mechanics. How does it work in Netflix, Amazon, Sephora and so on;
  • Experience and career in the field of personalization;
  • About skill, role, path.

The session will be held in Russian. Participation in the event is free.

Apply until April 2 at the link:

Recall that the Edusession program is aimed at supporting young people who are interested in becoming part of the global IT community, building a career and starting to earn money.

Events within Edusession are held weekly in offline and online format. During the sessions, participants can gain knowledge in the chosen area (development, design, analytics, and others), learn about launching their own projects and career opportunities in the best companies in the world, improve their skills while working with experts, establish networking, and so on.

About speaker:

Anna Ambrozevich is a co-founder of the FemCRM womenʼs community, a mentor and team leader, a visionary, an expert in the field of marketing technologies.

She has experience in large international companies and startups: Otto Group Russia, PepsiCo, AliExpress, Philip Morris International, Stellar Labs. Ex-Chief Customer Officer in an international consulting company in the field of CRO and personalization.

Launched more than 200 projects in the field of CRO and personalization in the Russian and foreign markets for such clients as Citylink, Eldorado, Vprok, MTS,, TSUM, SimpleWine, Reserved, Sinsay and others.

She is an ambassador and certified specialist of the worldʼs leading personalization and conversion optimization platforms Dynamic Yield and Algolia.

Mentor of the international community Women in Tech. Graduate of the Womenʼs Leadership Course at the University of Cambridge.