Faces of IT Park: Rustam Ozodjonov — Chief Digital Marketing Strategist at IT Park

We continue to introduce you to the IT Park Uzbekistan team in our permanent column “IT Park in faces”, where professionals tell their career stories, share interests and show how to make the world a better place when work is a joy.

Today our hero, Rustam Ozodzhonov, is a person who knows everything about brand promotion and effective use of digital platforms.

Rustam is 24 years old. After successfully graduating from the Almalyk Mining Professional College, he continued his education at the Faculty of Economics at the National University of Uzbekistan. He currently works as a lead digital marketing specialist in the advertising and public relations department, and joined the IT Park team in early 2022 as a senior digital marketer.

IT Park and attitude to work

In April last year, IT Park representatives became interested in my resume on the HH.uz website, invited me for an interview, where I told about my skills, work experience, achievements and projects that I had worked on earlier. Soon I was invited to join the team, so I became part of IT Park and plunged into an exciting working atmosphere. In IT Park, I am engaged in understanding the needs of clients and creating a portrait of the buyer. I develop effective communication strategies across various channels, including paid advertising, email marketing and social media. Analysis of the market and competitors, as well as SEO-optimization of the companyʼs website are also part of my work.

For me, IT Park is not just a place of work, but a real community of talented professionals, where everyone is valued and helps in achieving common goals. For me, IT Park is like a family that supports and inspires me every day. Here I grow as a professional and, very importantly – as a person.

There are difficulties in work, but it is important to remember what you are doing everything for. It is always part of professional growth. The main thing is how the team copes with these obstacles. I feel that our team is my support, and when there is support and help from colleagues, you can overcome any obstacles.

There were also funny situations: once I decided to rest and sleep longer on a day off, but everything did not go according to plan: I was awakened early in the morning and told that I urgently needed to fly to Moscow for a conference.  I didnʼt even have time to realize what was happening, as I was already on the plane. Despite a slight shock, the program and many new opportunities awaited me in Moscow, for which I was grateful. This trip was a good experience for me.

Why is the IT-sphere of Uzbekistan important?

When I started my professional career as an SMM manager and copywriter, these areas were not in such high demand. But now not a single company can do without qualified professionals in digital. And this is just the beginning. The demand for digital professionals and IT is becoming more and more visible. I am sure that this growth in the IT sector of Uzbekistan will only progress and attract more talented and ambitious people to this industry.

I believe that IT Park plays an important role in the development of technology start-ups and companies, contributing to the creation of new jobs and economic growth.  Here, young and talented people find many opportunities for learning and professional growth.  They receive support and resources for the successful development of their enterprises.  This increases the economy and improves the standard of living in the country.

About free time (which is not), dreams and peace of mind

I try to spend all my free time with my family: I recently became the father of a boy, and now my main dream is to build a better future for my loved ones.

If we talk about hobbies, then I have a lot of interests and hobbies, but my main passion is music.  It helps me relax and take my mind off everyday worries. I enjoy exploring the work of performers of different genres, and thus maintain my mental balance. I am also fond of video games, where I can immerse myself in fantasy worlds and show my logic and strategic skills.