Edusession: “How and Why to Research the Target Audience?”

On September 8th at 18:30, an Edusession on the topic “How to Research the Target Audience and Why It's Necessary” will be held at the Tashkent branch of IT Park.

The event will feature Mr. Alexey Ivanov, the founder and leader of the “Customer Experience Laboratory”, as the speaker. He will share effective methods for gathering information about the target audience, highlight non-obvious mistakes that may arise in this process, and explain how these mistakes can destroy the project.

The session will be conducted in the Russian language, and participation is free. Registration is available until September 7th via the link.

About the Speaker:

Alexey Ivanov is a graduate of MIPT (Moscow Institute of Physics and Technology) and the author of the course “Customer Experience Management” on the Coursera platform, as well as other educational seminars and workshops. He is a regular participant, speaker, and host of key industry conferences.

Since 1999, he has been working in the field of internet marketing and customer acquisition through the internet. He was one of the pioneers in Russia to engage in UX research and website usability improvement. Since 2018, he has been conducting customer experience research, based on which leading Russian companies enhance their services, thereby improving the financial results of their businesses.